Like anything on the web right now, video marketing is rapidly changing. What’s popular amongst businesses in 2017 is rarely the same in 2018. If anything, video has only gotten bigger, and staying up-to-date on the latest trends is the key to success when creating your marketing strategy.
Live streaming is in
With the rise of Instagram feeds, Periscope, and Facebook Live, the next phase of social media is evident, and it’s live streaming. Customers like feeling connected to their beloved brands, and appreciate when brands take them behind the scenes of their products and the workforce. It breaks down that wall of unfamiliarity in a way that can seriously grow your company’s following. So, get to personalizing and start streaming!
Cater to the shortened attention span
Let’s face it: our attention spans are getting shorter. We’re all guilty of it in the Internet Age, as constant information makes for loss of focus. So, when you grab someone’s attention for a second, you have to make it worth it. Keep that in mind when crafting your next video—create content that is fast, sharp, and convincing, in a short period of time.
Never stop explaining through videos
One trend that hasn’t gone by the wayside is the popularity of explainer videos—people still love learning how to use a product properly, or get themselves out of a tough situation with a quick fix. So, if you have a physical product, explain it! Customers will be greatly appreciative; we guarantee it.
So, to recap:
- streaming is a sure bet
- content should be fast, but convincing
- explainers are still in popular demand
Now it’s time to start putting these trends to work for your video marketing! At Absolute Video, we believe that promotional videos and web commercials should relay the information they need to in a simple and entertaining fashion. Call us at 203-234-0153 today to start planning your video marketing strategy today!