If you’re in charge promoting a nonprofit organization, constantly going out into the fray and fundraising, trying to convince people to donate money to your cause can get old and become fruitless pretty quickly. There aren’t a lot of easy, manageable, and successful ways to raise money for a nonprofit, but what might just work is a well-produced promotional video.
A promotional video is a great tool to use to get people interested in your organization’s cause for a few reasons. First, a video is a made for a finite amount of time, and it does not involve your potential contributor interacting with another human.
The viewer of the promo video knows that he or she need only sit still for a few minutes to watch on YouTube or another social media outlet, and that the message will be short and sweet with no small talk at all. They’ll get all of the information they need in one place and they’ll even be able to re-watch and share to others if they want to consider making a donation.
Additionally, for fundraising organizations that might have a hard time fully explaining to audiences what their nonprofit is all about, a well- produced video is a great way to show the viewer a specific, succinct, and compelling story.
Editing and producing a meaningful, successful promotional video that is sure to impact your viewers is possible with the right tools and enough time. Consider making a video about your nonprofit as your opportunity to revise any conversations with potential donators that didn’t end in a contribution.
Since the world is so visual nowadays, sharing your videos across several social media platforms is a great way to get your message out to viewers and potential contributors. People may prefer to click on and watch a video link, rather than read a lengthy email or newsletter that lists the key ideas behind what your nonprofit is and why it has a need for donations.
What’s a better tool to use to get people interested in donating money than a well-produced non-profit organization promotional video?
At Absolute Video, we can shoot, edit and produce original video or work from stock footage and your existing marketing materials. For more information, contact the video experts at Absolute Video today!