Commercials can be a time-consuming project; there are various costs and manpower required to create one that is highly effective. If your business makes the decision to create and produce a commercial segment; there are some important essentials that need to be included in the process, if you want a professional and engaging presentation.
Research over the years has proven that people connect with other people. It is much easier for someone to relate to a commercial spot with people in it; than it is to connect with an ad filled with animation or voice-overs reading product descriptions.
Plan and Organize Your Video
A haphazard production cannot be an effective one. Your commercial should planned and organized in detail to achieve the best results. Working closely with a professional production team is the best way to get this accomplished.
Good Script Writing
Ultimately, the best commercials, tell a story; one that is understood and well-scripted. It’s highly important to obtain a good script writer for your commercial spot. It may seem like only two minutes of dialogue, if that much; but those two minutes can either be used effectively, or wasted. Either way, your company will be paying the cost.
Your Audio and Video Must Match
The synchronizing of your audio and video is another part of good script writing and organization. Again, the best commercials tell stories, so whatever your characters are saying, should match the accompanying video clips. In simplest terms, your video and audio should be telling the same story, at the same time.
Always Include a Call To Action
A call to action is the segment of your commercial where you encourage your customers to “buy now”, “get it now”, or “call us now”. Many inexperienced commercial creators may script an entire two to three minute spot and forget the very important “call to action” that motivates viewers to make a purchase.
Adhere to Your Scheduled Times
As we stated before, commercial creation and production costs in time and finances; which is one reason why organization and professionalism are so important. If you have purchased a 30 second time slot, your segment needs to fit within that time increment.
Hire a Professional Production Team
When your company is spending time and money creating a commercial that will hopefully attract new customers; depending on amateurs to get the job done is extremely risky. This is not the time, nor the place, in your budget where you will want to skimp on your resources. The best way to achieve an effective and polished commercial spot, is to hire a professional team with experience and know-how.